Social Content Production

1. About Truth Hackers

Truth Hackers is a nonprofit media initiative that develops informational content to help online audiences better understand how digital information is created, shared, and interpreted. The organization focuses on media literacy, critical evaluation skills, and clear communication, producing educational videos and digital materials designed for broad public use. Their work emphasizes accessible storytelling, research-informed insights, and practical tools that support viewers in navigating today’s fast-moving information environment.

All photos, footage, and voice used in the Truth Hackers content were generated with AI, while the vector graphics were illustrated manually. Icons were sourced from Flaticon.

Project Introduction

• Timeline: 2025

• Project Type: Short-form content for YouTube and Instagram

• Purpose: To deliver concise, visually engaging messages tailored for mobile consumption

• Format & Size: 1080×1920 px videos and 1080×1080 px carousel layouts

• Tools Used: Asset development used Adobe Illustrator for vector elements, Premiere Pro for video editing, and AI-generated photo/video content created with Sora, Grok, and Firefly.

Team & Role

• Designer: Gawon Lee

• Project Lead: Kevin Leadingham, Kim MacQuarrie

2. DAI: Social Media Carousels

Project Introduction

• Project Title: DAI Social Media Carousel Designs

• Timeline: Since 2022

• Project Type: Social Media Design and Production

• Purpose: Created for the DAI Solutions Network to highlight project achievements, introduce new initiatives, and share field updates across global programs. Carousels were primarily distributed on LinkedIn and Instagram to engage professional and public audiences.

• Format & Size: Square-format (average 6 slides per post)

• Tools Used: Adobe Illustrator, XD, Visme, Adobe Express

Team & Role

• Designer: Gawon Lee (illustrations and layout)

• Project Lead: Elizabeth Drachman (Principal Specialist, Global Communications)