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Purpose and use come first, with structure built to fit them. Audience clarity guides decisions, and materials, production, and branding support precision.

Short-form vertical videos and square carousel posts created for mobile consumption, combining custom vector work, AI-generated assets, and platform-ready formatting.

Custom-illustrated SharePoint and intranet pages, built under strict system constraints. Lightweight in scope, but strong in layout and brand consistency.

Storytelling motion graphics and vector animation, social-media video edits for educational reels, and pieces exploring music and visual rhythm and timing studies.

Purpose and use come first, with structure built to fit them. Audience clarity guides decisions, and materials, production, and branding support precision.

Created in-house product visuals using DSLR capture, precise lighting, and Photoshop post-production for marketing, web, social, and print channels.

Biweekly newsletters & social posts using custom vector work and AI-made assets, with carousel content and short-form videos produced across platforms.

Endcaps, inline bays, countertop displays, display stands, stanchions

Design solutions that enhance shelf presence, support product usability, and respond to fast-changing market trends.

Logo should be recognizable, make an impact, and work anywhere.

Project Introduction Project Title: Infographics & Editorial Illustrations Collection Timeline: 2022 to 2023 Project Type: Infographics, Editorial Illustration, Data Visualization Purpose: Visual support for articles, reports, and digital publications Tools Used: Adobe Illustrator Team & Role Designer: Gawon Lee Project Overview This collection highlights selected infographics, editorial illustrations, and data visualizations created between 2022 and 2023. The visuals were de

Find your way—eyes up, hands free. This is what walking should feel like.

Cohesive visual foundation defines TrekBip’s identity, ensuring clarity across brand expressions.

From storage nook to lounge to meeting room—graphics used as solutions.

It was the project that taught me what UX really means. Our audience’s pain points weren’t just about access or usability—they were about change.

An editorial book design project from 2021, Easy Greens to Grow combines illustrations and photography in a magazine-inspired format to guide beginner gardeners.

A collection of projects showcasing visual storytelling through infographics, book covers, and expressive typography

Book design is about making people want to read, helping them keep reading without friction.

Isometric illustration projects crafted for DAI’s communications, turning concepts into clear visual language.

I explored tools like MidJourney and Sora, learning that prompts expand creative possibilities—but the style, meaning, and final choices still belong to the designer.