Print Collateral: Guides, Reports, and Wholesale Catalog

1. DAI Overseas Travel Insurance Guide

*All text and numerical data have been replaced with placeholder content for confidentiality. The design and layout are authentic, but no real information from the original document is shown.

Project Introduction

Project Title: DAI Global Travel Insurance Guide

Timeline: June 2022

Project Type: Set of five double-sided flyers and one bi-fold brochure (4 pages)

Purpose: Designed for DAI employees traveling abroad for project assignments and official trips, this internal guide provided clear, accessible information on various types of insurance coverage—health, life, property, auto, and accident protection. The goal was to create a visually cohesive and easy-to-navigate set of materials that made complex policy information understandable before departure.

Format & Size: U.S. Letter, printed on glossy stock

Tools Used: Adobe InDesign, Illustrator, Photoshop, Dimension, Lightroom

Team & Role

Designer: Gawon Lee

Project Commissioned by: DAI Desk

Project Overview

This was completed before generative AI tools were used in the design workflow. Each cube scene was textured and lit in Dimension, then the hands were composited in Photoshop.

The visuals are simple, but each render took a long time to finish. It remains one of my most memorable projects because the extremely long rendering times eventually convinced my manager to approve a new laptop for me.

2. Banner, Brochure, Ticket, Invitation, and Flyer

3. Wholesale Product Catalog

Project Introduction

Timeline: 2018

Project Type: Catalog Design, Product Photography

Tools Used: Adobe InDesign, Illustrator, Photoshop; DSLR Camera (for products)

Designer & Photographer: Gawon Lee

Project Lead: Design Team, Absolute New York

Project Overview

At Absolute New York, nearly 90% of sales came through beauty supply stores across the Americas. For independently operated retailers, catalogs were an essential tool for ordering, so printed books were regularly updated and included in sales representatives’ binders.

This catalog was a 120-page printed book, and I was responsible for 30% of the total content, contributing 36 pages. The sample above features six selected pages that include packaging and display design, product photography, and layout work—each fully executed as part of my contribution to the project.