Display & Exhibition Design: From Shelf to Showcase

1. Retail Fixtures & Displays

Project Introduction

Companies

• Kiss Products, Inc. (2017)

• Absolute New York (2018)

• Kokie Cosmetics, Inc. (2019–2022)

• Project Type: Endcaps, inline bays, countertop displays, display stands, stanchions

• Tools Used: Adobe Illustrator, Adobe Photoshop

• Designer: Gawon Lee

Project Overview

Across three cosmetics companies—ranging from an established global brand to a fast-growing startup—I gained extensive experience in retail display design. At Kiss Products, my first role out of college, I focused on countertop displays for both B2C and B2B retail channels, supporting placements in major retailers such as Walmart and CVS. At Absolute New York, I specialized almost exclusively in countertop displays tailored for beauty supply chains nationwide, designing high-volume pieces that balanced cost efficiency with strong shelf impact.

At Kokie Cosmetics, I served as the sole in-house designer and expanded into large-scale retail environments. My work included developing endcaps, inline bays, and countertop displays for promotions that established Kokie’s presence alongside global competitors in Walmart, Rite Aid, Kroger, and Sally Beauty.

Each retailer imposed unique brand standards and strict compliance guidelines, meaning displays could not simply be repurposed across channels. Every project required customized layouts adapted to retailer dielines, with careful oversight to ensure print quality remained consistent despite different production vendors. Once produced, many of these display graphics extended their lifespan by being repurposed as digital or web marketing assets, broadening their impact beyond the retail floor.